CHANGING THE WORLD THROUGH HAIR AND BEAUTY.

call us toll free

800-292-0517

how to TONE your hair with purple shampoo

veronica has just returned from vacation in beautiful cabo san lucas, mexico. she enjoyed the fun and sun, but due to the heat, sun and salty seawater, her BLONDE hair was starting to look quite BRASSY. this provided us with an excellent opportunity for this weeks video to show you how to properly tone your hair with purple shampoo.

how to TONE your hair with purple shampoo 1

you can really see the golden/brassy undertones. veronica normally likes her hair to be more beige/ash blonde, and as you can see the seawater has really done a number on her color. it’s too gold.

we’re gonna show you how to use purple shampoo to tone out some of the brassy gold pigment.

PROTIP: purple shampoo won’t replace a normal toner, but will help when you are in a pinch. it is designed to maintain a neutral to ashy blonde in between stylist visits.

step 1: wet the hair

how to TONE your hair with purple shampoo 2

to begin, we want to evenly and lightly DAMPEN the hair. you do not want the hair to be sopping wet because too much water will dilute the purple shampoo and make it less effective for toning the hair.

at the same time, you don’t want the hair to be too dry either. water will help the cuticle of the hair open and for the purple shampoo to absorb well. it will also help to apply the shampoo more evenly and easily.

PROTIP: use a spray bottle to gently mist the hair to get it damp without totally saturating it.

step 2: applying the PURPLE SHAMPOO

how to TONE your hair with purple shampoo 3

we’re going to be using our nvenn PURPLE SHAMPOO that is currently under development. It’s a super pigmented shampoo that we have been perfecting, and it is absolutely fabulous for toning out brass and maintaining your perfect shade of beige/ash blonde.

how to TONE your hair with purple shampoo 4

we want the most toning to happen to the top layer of hair so we’re going to apply the purple shampoo in SECTIONS, starting at the top.

how to TONE your hair with purple shampoo 5

with a little bit of water on your hands, work the shampoo into the hair. we want the shampoo to just begin to suds up, but we don’t want it to become a full foamy lather just yet. we want to keep the pigment in the shampoo strong.

how to TONE your hair with purple shampoo 6

we are going to apply the shampoo in sections using the same method until all of the hair is coated.

how to TONE your hair with purple shampoo 7

you can see that there is a very strong purple pigment in the shampoo because it has stained her skin. this means strong TONING POWER in your hair!

how to TONE your hair with purple shampoo 8

with the shampoo evenly applied, we’re going to wait 15 MINUTES to let the pigment set into the hair.

how to TONE your hair with purple shampoo 9

after we’ve allowed the shampoo to set into the hair, we want to work it into a rich LATHER before rinsing out. you can see that it’s already beginning to really tone the brassy hues out of the hair.

how to TONE your hair with purple shampoo 10

with the shampoo all RINSED out, you can see the color looks much better than it did when we started. we were able to eliminate a lot of the brassy tones and bring it back to a more beige/ash blonde.

how to TONE your hair with purple shampoo 11

after a blowdry and a quick style, you can see that the lighter portions of the hair have been toned out pretty well. some parts of the hair are more POROUS than others, meaning some sections will respond better to the pigment than other sections.

how to TONE your hair with purple shampoo 13

the purple shampoo worked well for the most part, but there are still some hints of gold and brass showing through in the hair. purple shampoo is a good QUICK FIX between stylist visits and maintaining the tone of your hair, but with blonde hair, the bottom line is this:

when you need a toner, you need a toner.

an in-salon toner will be customized to your hairs needs and account for dferent tones, levels, and porosity so that your end result is a perfectly toned and even blonde color.

stay tuned for the launch of our purple shampoo, and if you have any questions or comments, drop us a line in the section below.

how to TONE your hair with purple shampoo 13

don’t forget to like and subscribe to @nvennhairbeauty on facebook, youtube, and instagram.

Leave a comment

Comments have to be approved before showing up