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hey beauty activists! today veronica is doing a colour change for our model ximena. ximena is staying in the same colour family, keeping her natural colour on top with some of the blonde at the bottom. however, veronica is going to be changing up the color placement a bit. the target is a colour that ximena had a while ago that she ABSOLUTELY LOVED. unfortunately, she hasn't been able to recreate it.  in this photo, you can see the colour pattern is quite different from what ximena has now.  in...

hey guys, veronica is here with our beautiful model, kat.  kat's is in the process GROWING OUT HER GRAY and wants something that will camouflage her regrowth. we have talked about her current blonde and how kat doesn’t like the warmth in it. her goal is to be able to allow her grays to grow out and BLEND into the bottom through that process. to do this, we are going to stick with more an ASHY GRAY COLOR. this way, the blonde that is currently in her hair, is going...

hey beauty activists. we're back here with allie, again. so you've seen her through all her hair transitions and today we're going to do another color again. what's been going on is that, allie, leaves in between her hair appointments, months and months and months. so, it's actually been probably about five months now. and so she's still needing something that's going to be better maintenance-wise that she's not going to come in as often. so what we're going to do, instead of the highlights and color in between, is...

  hey guys. so we're back with montana. look at how her hair has grown. you can... down. so you'll remember montana from when we did black to blonde in one day. we did a back-to-back foil, and now you can see where her hair has grown out. so what we're going to be doing today, we're not going to have to foil it all because now we just have new growths. we're just going to be doing a on-scalp bleach and tone. but what's happened now that it's been...

hello everyone. welcome to today's video. today i'm be showing you how to take dark hair lighter using fine weaves. i love this technique for two reasons. one, it looks super natural because you're literally picking out hairs and it looks like it's growing out of the head that way, and so it's really DIFFUSED; and two, it gets a lot lighter a lot faster. because the hair is evenly mixed in with the lightener, it takes longer for the lightener to dry out, therefore it lifts lighter and it...

  hey guys, we're back with jess. the last time you saw her, what we did is we took her platinum blonde here and we took her to her natural. now, you can see what's happened to her hair is that it's faded back. her blonde's come back out. we didn't do a fill at that time, cause we knew what might happen; is that jess would want to be blonde again. jess now wants to be blonde again.   yeah. we're going back to light again, but actually what...

hello everyone. we're here with erin, again. she's co-starred in one or two videos before. you can see here that she had a reddish burgundy color before.   she's pretty salt and pepper gray, about 50% in the front, and then more in the back.  we want to give her the best grow out possible because she's actually sick of dying her hair. and, we talked about a whole bunch of different options, but this is the best.  want to win FREE PRODUCT? enter our giveaway here. basically, we wanted to...

hello, everyone. welcome to today's video. we are here with nicole. you can see her beautiful palette of virgin hair. it's very rare that you have someone that has such nice and natural hair. so today, she wants to go towards a melt of different purples to CREATE AN OMBRED LOOK, but there's a very specific way that we're going to do it so that it has the most longevity for her. so stay tuned. i'm going to be right back once we get her all sectioned out. sectioning the...

        hello everyone. welcome to today's video. today i'll be teaching how to get the perfect blonde. we've all had brunettes sitting in our chairs before that say, "i want to be as blonde as possible and i want it to look natural." so, in today's video, i'll be going over little tips and tricks on how to make the blonde look like it's growing out of their head that way. before we get into that though, let's get a little housekeeping out of the way. do...

hey guys. so we're here with brittany today. we're going to do a pretty fun color job. so we're going to be getting rid of her root color. we're going to make sure it BLENDS from root to ends.  want to win FREE PRODUCT? enter our giveaway here. her ends are quite dark on the ends here. i would say they'd probably be about a LEVEL 3.  and here she has a little bit of natural, but she also has a little bit of color right there. so now what we're...