CHANGING THE WORLD THROUGH HAIR AND BEAUTY.

call us toll free

800-292-0517

hello everyone! today we are here with lauren. she is going to help us demonstrate the importance of doing a thorough hair CONSULTATION. i personally recommend doing a consult at the start of every appointment, even if they have been seeing you for a year! obviously, as you get to know your client better, the consult won’t need to be as thorough but it’s still important to check in with your client every time they are in so that you don’t get stuck in a rut. want to WIN one...

hello everyone, today jessica is going to show us how to BLEND and SOFTEN GRAY HAIR using our model, jason. the FORMULA   if you look at jason’s hair, it is pretty GRAY underneath. the BIGGEST challenge with men’s hair is that they don't want others to know their hair is colored. COLOR CHOICE and PRODUCT PLACEMENT are key to having the end result look natural. color choice is EVERYTHING! when formulating for men’s hair, keep in mind that the shade needs to be ASHY. we are blending the grey,...

  even with the major holidays behind us, chances are your schedule hasn’t slowed down one bit. neither has ours. it is not uncommon for us to be running from the salon to a party of charity event. which is why we’re going to show you how to transform your hair from DAY STYLE to NIGHT STYLE. during the day, you’re far more likely to sport loose curls. for formal events, updo’s are the go to. here’s the easiest way to create a 5 MINUTE HAIRSTYLE that will turn heads....

hey guys! we are back with montana. you may remember her from her TEAL HAIR video.  with the teal fading, she’s ready to switch it up to a new color. montana has a cool seafoam green color currently. we will be taking this teal out and taking her to a SILVER and gray. veronica will do this by using the joico eraser to REMOVE the teal out before dying montana’s hair. she hasn’t used this before, so we’ll give you a short review of the product at the end. the...

hello lovelies! we're here today with karen and as you can see she has a TON of long, beautiful hair. she's been letting her hair grow out for about a year since her last color appointment and she has a lot of new growth today jessica is going to bring karen’s SHADOWED ROOT up. you can see our shadowed root tutorial here. for this video, jessica is going to show you how to lift DARK ETHNIC HAIR. this is extra tricky to blend when you are dealing with as much...

jessica is here today to turn erin's ombre into something a little softer. we’re going to use midtones to turn erin's grown out #ombre into a beautiful COLOR MELT   the BEST part? this is going to be really quick and easy. jessica is going to take an ASH BLONDE number 7 and strategically place it throughout the client's hair to break up the harsh color change. how to do the COLOR MELT jessica is very excited to be using this new color line. it's one she has been waiting to...

hello everyone! we are here today with jessica and our lovely client christi. her hair has grown out quite nicely since the last time she visited us. it’s been a while since her last visit. about 8 months to be exact, but her hair still very well diffused from the last time we did it. unfortunately, the roots and the back of her hair has almost fully grown out. today we will be doing a SHADOWED ROOT with a subtle pastel pink tint. the shadowed root will help her hair...

we’re here with veronica for our latest video and she is gonna give us the rundown on SPLIT ENDS - what they are, what causes them, and what you can do to prevent your hair from falling victim to this hair care nightmare. what are SPLIT ENDS? the outside of each individual hair shaft is made up of follicles that overlay onto each other in a downward direction like the shingles on a rooftop. when these follicles open up, they travel if not properly cared for and cause the hair...

hey guys! today's video is all about a technique known as COLOR FILL, which is sometimes referred to as a tint back. there is a certain process that needs to be followed when taking someone from lighter to darker hair. when there are more than 3 levels of difference, you have to FILL the hair first. when you are lightening you’re taking the color out, but when you are darkening you are trying to put color in. jessica explained this in depth in the LAW OF COLOR video. check it...

jessica is here with us today to explain how to COLOR EXTENSIONS to match your hair COLOR. a few weeks ago nvenn released a video showing a color melt with extensions. this video showed the extensions creating the illusion of a COLOR melt. we received several questions about how the extensions were COLORED so jessica is here to break it down.  want all the formulas? click here to get the cheat sheet COLORING the band jessica has her three COLORS mixed. the formulas will differ depending on what COLORS you...